Essential Elements for Brand Identity: 100 Principles for Designing Logos and Building Brands

The book suggestion of this week is about branding, the title is Essential Elements for Brand Identity: 100 Principles for Designing Logos and Building Brands (Design Essentials) by Kevin Budelmann, Yang Kim and Curt Wozniak. It’s a useful guide to designers and clients to understand the terms commonly used in branding and to avoid confusion.

Essential Element for Brand Identity

Through a cohesive structure that explores broader concepts in relation to graphic identities, identity programs, and brand identities, Essential Elements for Brand Identity links formal design concerns with business issues. Design students and seasoned brand managers alike will appreciate the pragmatic relevance of its content and be inspired by the representative body of work collected and presented throughout the book.

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